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INsight
SUSTA's INsight newsletter is published every two months.
July/August 2009 INsight excerpts
H1N1 Influenza Impacts Travel to China
Success of Culinary Program Continues to Grow
Get Money Back for Promoting Your Brand!
New for 2010!
"Where's My Reimbursement Check?"
Reminder: New Requirement for Travel to Canada, Mexico, Caribbean
May/June 2009 INsight excerpts
March/April 2009 INsight excerpts
H1N1 Influenza Impacts Travel to China
The H1N1 influenza pandemic has affected international trade and caused concern for travelers around the world. Although the H1N1 virus is not a food-borne disease, there has been some misunderstanding about how the “swine flu” (as it is commonly called) is spread. U.S. pork exports have decreased due to restrictions imposed by 16 foreign countries, and officials are working with U.S. trading partners to lift these bans. More information about the H1N1 virus and its impact on exports can be found on the U.S. Trade Representative’s website (www.ustr.gov).
In addition to bans affecting the pork industry, concerns about the disease’s spread through person-to-person contact have impacted business travel to some nations. China has enforced cautionary measures to guard against the virus’ spread. Effective May 11, Chinese border authorities are screening all airline passengers arriving on international flights. If you are planning to travel to China for a trade show or other event, this advisory list can help you prepare for your trip:
- All passengers are required to complete a Health and Quarantine (H&Q) form – also known as a “Quarantine Card” – prior to disembarkation. The air carrier will provide passengers with the necessary paperwork prior to landing.
- H&Q officers will board the aircraft and read the temperature of each passenger using noninvasive, handheld temperature wands. During this time, all passengers will remain on board unless otherwise indicated by H&Q officers.
- Once all passengers’ temperatures have been taken and no one is found to be suffering from fever, all passengers will be released and disembarkation will begin.
If inspectors find that a passenger on the flight has a fever, H&Q officers will perform additional testing to assess the situation. The next steps after evaluation may include completing a Quarantine Card, undergoing a routine medical exam at the airport, or, in some circumstances, transportation to local hospitals and/or hotels designated for quarantine. The official quarantine period is up to seven days.
Travelers planning to visit China should also be aware that as of May 4, the Chinese Embassy has extended visa processing time to 6 days, requiring completion of a declaration form listing places where the applicant has traveled recently. The Embassy has also temporarily discontinued rush and express visa processing services. You can learn more about traveling to China from the Foreign Agricultural Service’s in-country Agricultural Trade Offices (find their contact information online at www.fas.usda.gov under “Overseas Offices”). For information on SUSTA’s pavilion at the Food and Hotel China show in November, as well as other upcoming promotions in Asia, search our online calendar of promotions at www.susta.org/events.
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Success of Culinary Program Continues to Grow
In partnership with the John Folse Culinary Institute in Thibodaux, Louisiana, SUSTA has been training foreign chefs in the preparation of southern U.S. cuisine since 2001. May 2009 brought a group of 12 renowned chefs from India to the U.S. to learn key elements of such techniques as Barbeque, Low Country, Soul Food, Appalachian, and other common food styles in the South. This year’s group included the head of the Indian Federation of Culinary Associations, a well-known journalist, and a number of chefs from resorts in Delhi, Mumbai, Chennai, and Bangalore.
The program for the Indian chefs integrated involvement from more experts than ever before: in addition to the staff at the institute, four guest chefs from the SUSTA region demonstrated their particular specialties for the group. For the first time, Chef J.T. Handy from South Carolina taught the foreign chefs about southern Barbeque, and Florida Chef Justin Timineri introduced them to Florida New World cuisine. Two other guest chefs – Dale Hawkins from West Virginia and Carmen Bazile from Alabama – shared their respective expertise in Appalachian cooking and Soul Food. Throughout the course, the Indian chefs learned to work with products provided by SUSTA-region companies, including alligator meat, spice rubs and sauces, and juices. Companies were recruited by representatives from the Florida Department of Agriculture and Consumer Services and the West Virginia Department of Agriculture, who helped incorporate product samples into the curriculum.
Following the training program, Chef Rupali Dean organized a trivia contest with the Hindustan Times newspaper focusing on southern U.S. cuisine and wrote a feature article about the program. She was also profiled in Air India’s in-flight magazine, which mentioned her participation in the training. All of the participants in this year’s program plan to conduct follow-up promotions showcasing what they learned in the U.S. These influential chefs will connect with importers to obtain ingredients used in the course so they may introduce new menu items based on their experience. In addition, plans to bring southern culinary experts to India are afoot, beginning with a Barbeque promotional tour starring J.T. Handy, organized by the chefs association.
SUSTA Financial Director Troy Rosamond, who manages the Culinary Training Program, was pleased with this year’s results. “We have achieved a very high level on this program, and I look forward to introducing it over the next few years to the very important market of China,” he said. New partnerships will further develop the program as a platform for introducing influential foreign chefs to southern cuisine. Next year’s program plans boast a seminar led by a Texas guest chef and a visit to the Sullivan School in Kentucky in cooperation with the Wine and Spirits Association.
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Get Money Back for Promoting Your Brand!
Starting August 1, SUSTA will accept funding requests for the 2010 Market Access Program Branded. More than ever, small businesses need resources to help them promote unique American products overseas. This year, with an uncertain economy and belts tightening everywhere, we expect an increased volume of funding requests. Stay ahead of the competition by completing your application early, as requests are reviewed on a first-come, first-served basis. Knowing you are approved for funds will help you get off to a running start in 2010 with:
- Peace of mind – knowing your allocation gives you the ability to execute your international marketing plan
- Assurance – pay for trade show booths and other expenses on time
- Better planning for reimbursements – “know before you go” what documentation is needed to submit a complete Branded claim so you receive a check quickly following the activity.
If you are planning to start with one or two promotional efforts or travel to overseas events, you can apply for as little as $2,500 in Branded funds for 2010. Bigger plans? Returning participants can request up to $300,000 in marketing funds for the year, and first-time applicants may ask for $25,000 (with no export experience) or $50,000 (experienced exporters). Even if your company has graduated from one country market in the Branded program, you can apply for funds to expand your export promotions into new territory.
A copy of the 2009 Branded application and a sample application are available online at www.susta.org/services/map_application.html. Review these to help you plan your 2010 funding request for trade shows, trade missions, package and labeling changes, and other eligible expenses. Call or email Branded Program Director Deneen Wiltz with questions, or visit www.susta.org/services/map_faq.html for the answers to frequently asked questions about the Branded program. Visit our website August 1 to get a head start on the Branded application process and your 2010 international promotions!
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New for 2010!
Look for a new tool to assist your export promotion planning this fall – our 2010 Events Calendar will list upcoming trade missions, reverse trade missions, trade show pavilions, and other SUSTA events in the works for next year. Visit www.susta.org/2010events.html to request your advance copy.
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"Where's My Reimbursement Check?"
The reimbursement process for MAP Branded claims has never been easier or faster, with money back in your pocket in as little as three days. The more money you have to spend, the more you can promote your brand-name products – and in today’s economic times, promoting is more important than ever! To learn how Branded claims should be submitted, download our Branded manual from the SUSTA website (www.susta.org/services/map_application.html), or request a copy by calling our office at (504) 568-5986. As a reminder, claims can only be submitted for activities that are outlined in your approved Branded application. Program rules require that reimbursement claims be turned in no more than 90 days after an activity’s completion, or SUSTA may not be able to reimburse them. Don’t let the 90-day deadline pass you by and miss out on the reimbursement for your promotional activities! For questions regarding Branded claim submission requirements, contact the Branded department at (504) 568-5896 or branded@susta.org.
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Reminder: New Requirement for Travel to Canada, Mexico, Caribbean
Effective June 1, 2009, the Western Hemisphere Travel Initiative (WHTI) has changed land and sea border crossing requirements between the United States, Canada and Mexico. The new regulation will help verify the identity and citizenship of traveling individuals and ensure the safety of international travelers. American citizens traveling to Canada, Mexico or the Caribbean must now carry WHTI-compliant documents, which can include any of the following: a passport, a passport card, a trusted traveler card, or an enhanced driver’s license. A passport allows an individual to travel anywhere in the world by air, land or sea. The passport card, trusted traveler card, and enhanced driver’s license are only valid for land and sea border crossings between the U.S., Canada, Mexico, the Caribbean islands and Bermuda.
Please visit the Department of Homeland Security website (www.getyouhome.gov) or the U.S. Department of State’s website (http://travel.state.gov) for more information regarding these new travel regulations.
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