Market Trend Webinar: Malaysia

Get to know Malaysia, a politically and economically stable country with a population of slightly over 33 million people and open to foreign trade. As one of Southeast Asia’s most developed countries, over half of its population falls into the middle to high-income bracket contributing to its increasingly urbanized market with high demand for imported food and beverages.

The Malaysian food and beverage sector continues to grow steadily. U.S. exporters can expect new opportunities in the expanding food manufacturing sector especially for food ingredients. While halal certification is only officially mandated for meat, poultry, and dairy products, many food service and food processing customers do require halal certification for other products. Malaysia’s strong emphasis on the halal sector create ample prospects for market share growth in the halal product space.

Speaker: 

Timothy Harrison, Agricultural Counselor, Office of Agricultural Affairs, Kuala Lumpur, Malaysia