Seoul Food & Hotel 2018

The United States is the leading supplier of agricultural products to South Korea, providing about one quarter of all imported agricultural products. The market environment is very favorable; for example, the Korea-United States Free Trade Agreement which was implemented in March 2012 continues to lower tariffs for consumer-oriented food products. The U.S exported $6.2 billion to Korea in 2016 with the top products including beef, corn, fresh and processed fruits, prepared foods and pork. According to FAS Global Trade System (GATS) reports in a ten year span from 2006 to 2016 U.S. exports increase by 118%, making Korea the number 6 market for exports.

Korean consumers value high quality, low-cost, healthy and convenient products. Strong historical ties between South Korea and the United States mean that Koreans generally view U.S. food products favorably and are eager to try new foods. SUSTA promotes all valued-added food products in this market. Because South Korea is so heavily dependent on imported foods, there are opportunities for retail, food service and food processing. This trade event offers a great opportunity for U.S exporters to showcase their products in an attractive market that also serves as a gateway into the region.

Fee Includes:

9 square meter booth and standard furniture package, allowance of up to $1,000 for samples and literature shipment from a consolidation point in the US to the show (must use SUSTA’s official freight forwarder to receive this allowance), interpreter and one-on-one meetings with pre-screened buyers.

Registration Deadline: March 7, 2018
Refund Cancellation Date: No refunds for cancellation will be issued after February 18, 2018

50% CostShare:

Apply now for 50% CostShare to request 50% reimbursement of travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more! Learn more about 50% CostShare.

SUSTA is an equal opportunity employer and provider.