Insights on Canadian Digital Marketing Opportunities

Do you want to develop a digital marketing and export strategy for Canada? SUSTA's consultant in Canada, Argyle, will provide insights into the opportunities available in Canada through digital marketing. The following topics will be discussed:

• Impact of COVID on the Canadian digital landscape (rise of digital shopping, mobile, etc.)
• Current state of the social media platforms in Canada
• Best practices around website content and working with influencers

Featured Speakers:

Matthew Stradiotto is Vice President & General Manager, Digital at Argyle. Before joining Argyle, Matthew was Co-Founder of Matchstick, one of Canada’s leading boutique agencies specializing in social media marketing and digital engagement. He’s an agency leader, a specialist in mobile and digital content strategy, and a pioneer of influencer engagement in North America. Matthew has over 20 years of strategic brand building experience. Since 2001, Matchstick has launched integrated campaigns for adidas, Crayola, Toys R Us, Beam Suntory, Microsoft, GE, Coca-Cola, L’Oréal, Diageo, and other global brand clients.

Taralyn Kerr is a graduate of University of Toronto’s and Humber College’s intensive Public Relations post-grad program, Taralyn has over seven years of experience in both B2C and B2B digital marketing. Through freelancing and agency experience, she has had the opportunity to work in a wide variety of industries and build expertise within multiple strategies and tactics. At Argyle, Taralyn is the Digital – Earned team lead, specializing in organic digital, content and influencer strategy, as well as social listening and executive thought leadership.