SIAL China 2019

China has become the largest export destination of U.S. agriculture and food products with a value of USD 24.11 billion.The Chinese consumer market is also in the midst of a transformation that offers tremendous new opportunities. Three great forces are ushering in this transformation: the rise of upper-middle-class and affluent households as the drivers of consumption growth; a new generation of freer-spending, sophisticated consumers; and the increasingly powerful role of e-commerce.

Consumer food product demand continues to increase in China, clearing the way for U.S. producers of tree nuts (like pecans), dairy, pork, wine and beer. In addition, export of consumer-oriented products and seafood from U.S. to China achieved growth of 12.2% and 29.8% respectively in 2017. Products like fish & shellfish, dairy, fresh fruit, egg product, tree nut, dried fruit, sauce & condiment and beef all maintained their strong momentum, some even registering an increase over 70% in terms of total export value. As more consumers discover the health benefits of tree nuts, many Chinese companies are turning towards the U.S. for product sourcing, and southern U.S. was a main beneficiary as a result of this trend.

Participation Fee:

• $4,911 for In-Line or Corner Booth (if you register and pay before December 14, 2018);
• $5,111 for In-Line or Corner Booth (if you register after December 14, 2018);

Fee Includes:

• 9m² booth and standard furniture package
• Market Briefing & Tour
• Sample shipping of up to 100 lbs. gross weight (which includes the weight of all packing materials) from a US consolidation point to the show using SUSTA’s designated freight forwarder*
• Interpreter for your booth (please request in advance if needed)

*Fresh/frozen/chilled products may be subject to separate allowances

Registration Deadline: February 14, 2019 (No refunds for cancellation after this date)

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items and more!

Event Surveys: You are required to complete two surveys for this event. Access your surveys by logging into your MySUSTAaccount.

Initial Survey: Available May 15, 2019 and due May 22, 2019
Concluding Survey: Available November 15, 2019 and due November 22, 2019