Outbound Trade Mission to Kenya

Kenya presents a dynamic and growing market for U.S. agricultural food products. With a rapidly expanding middle class, increasing urbanization, and a strong affinity for high-quality international food and beverage products, Kenya offers significant export opportunities for U.S. suppliers. The country’s strategic location as a regional trade hub for East Africa and its well-established retail and foodservice sectors make it an attractive destination for U.S. high-value food and beverage exports. The top prospects for U.S. consumer-oriented product exports to Kenya include Beverages, Consumer-Oriented Products, Food and Feed Ingredients. 

This Outbound Trade Mission offers a unique opportunity for U.S. exporters to visit Nairobi, Kenya, and gain firsthand insights into the market while engaging with key stakeholders in the retail, distribution, and foodservice industries. Both established exporters and new-to-export companies can leverage this mission to establish connections and explore business opportunities in one of Africa’s fastest-growing consumer markets. In addition, select B2B meetings will take place at buyers' premises, providing U.S. suppliers with an exclusive opportunity to experience firsthand the operational landscape of their potential partners while gaining valuable market insights and a deeper understanding of Kenya’s business environment. 

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before April 5, 2025) 

Fee Includes: 

• Pre-arranged one-on-one meetings with importers, distributors, and retailers 
• Market briefing & guided retail tour 
• In country transportation to meeting locations 
• Reimbursement of lodging within the Federal per diem rate for one company representative with submittal of required supporting documentation (hotel reimbursement form, hotel folio receipt, proof of payment, per diem rate). Participants must participate in all mission activities to be eligible for lodging reimbursement 

Registration Deadline: May 5, 2025 (No refunds for cancellation after this date) 

Industry Focus: Alcoholic Beverages, Consumer-Oriented Products, Confectionery, Food and Feed Ingredients 

50% CostShare: Apply now for SUSTA’s 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more