SIAL China 2024

As the 2nd-largest consumer market and importer in the world, China imported over $236 billion worth of agriculture imports from around the world in 2022. Within its trade partners, the U.S. has continued to establish its importance to the Chinese market and its demand by supplying a growing amount of agricultural products, peaking at $41 billion in 2022.

SIAL China is growing to be the most prestigious trade show in China for international food and beverage suppliers. SIAL China has maintained its status as the premium trade exhibition for food and beverage in China and the Asia region. China’s growing middle class is propelling a demand for reliable and quality food products, an area which the U.S. has a strong reputation and continues to be in demand. Many suppliers were able to gain access to China through exhibiting at SIAL, where connections were built and businesses transactions were made to the benefit of first-time participants and experienced exporters alike.

Participation Fee:

• Corner Booth: $6,441; Early Bird Special: $6,241 (if you register and pay before December 28, 2023)
• In-line Booth: $5,841; Early Bird Special: $5,641 (if you register and pay before December 28, 2023)

Fee Includes:

• 9m² booth and standard furniture package
• Market Briefing &Tour
• Prearranged one-on-one meetings with Chinese Buyers
• Interpreter for your booth (please request in advance if needed)
• Reimbursement of up to $500 in sample shipping costs, with proper documentation

Registration Deadline: February 28, 2024 (No refunds for cancellation after this date) 

50% CostShare: Apply now for 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.