Mexico Outbound Trade Mission - Hotel and Food Industry Products

Mexico is the second largest food and agricultural export market for U.S. exporters. In 2023, U.S. exports were valued at $28.64 billion. Mexico’s gross domestic product (GDP) grew by 3.2 percent in 2023, making its economy the 12th largest globally. According to the Government of Mexico, 37 percent of Mexico’s population is middle class, with an aspirational consumer base keen to tap into new food trends. The United States has been able to maintain its number one position in Mexico´s agricultural imports with a compound average growth of 3.9%. Mexico’s tourism industry is a driving force in its economy, leading its food service industry to be valued at over $80 billion in 2023. 

This outbound trade mission will consist of 2 days in a highly visited tourist destination in Mexico where premium products are in high demand and imported products are commonly found throughout the region. This mission provides companies with the opportunity to walk the ExpHotel show, which is the premier business forum of the hospitality industry in Mexico. 

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before March 7, 2025) 

Fee Includes: 

• Pre-arranged one-on-one meetings 
• Market briefing & tours 
• In-country transportation to meeting locations 
• Interpreter Services as needed 
• Pass to walk the ExpHotel Show 
• Reimbursement of lodging (within the Federal per diem rate) for one company representative with submittal of required supporting documentation* 

*Participants must participate in all mission activities to be eligible for lodging reimbursement 

Registration Deadline: April 4, 2025 (No refunds for cancellation after this date) 

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!