Japan Virtual Trade Mission 2022

Japan relies on imports from other countries for the bulk of its food supply. On a caloric basis, Japan’s food self-sufficiency rate was 37 percent in 2020 with the remaining 63 percent derived from imported products. The United States is the largest foreign supplier of food and agricultural products to an import-reliant Japan (22 percent of import market share)&mdashthe fourth largest market for U.S. agricultural products in 2020 ($11.7 billion). The aging of Japan’s population has also focused attention on healthy and functional foods, especially those with a high protein content. The Japanese market is highly competitive with consumers seeking quality, value, and convenience.

Join SUSTA on this exciting virtual trade mission without leaving your home! Participation in this mission includes a market research report on one of your products, a market briefing on current market conditions and virtual meetings with buyers.

Participation Fee: $25.00

Fee Includes:

• Pre-recorded Market Briefing
• Written Market Assessment
• Interpreter Services (if needed)
• Virtual one-on-one meetings with Japanese buyers (between 6-10pm CST)
• Translation of 2 pages of marketing material from English to Japanese
• Reimbursement of up to $100 in sample shipping costs with proper documentation

Registration Deadline: September 16, 2022 (No refunds for cancellation after this date)

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.