Seoul Food and Hotel 2019

The United States Department of Agriculture estimates that South Korea is 60-70 percent dependent on imported foods. As of 2016, it is the world’s 11th largest economy with a GDP of $1.411trillion, and a per capital Gross National Invoice of $27,561.The United States is the leading supplier of agricultural products to South Korea, providing about one quarter of all imported agricultural products. The market environment is very favorable; for example, the Korea-United States Free Trade Agreement which was implemented in March 2012 continues to lower tariffs for consumer-oriented food products. According to FAS Global Trade System (GATS) reports in a ten-year span from 2006 to 2016 U.S. exports increase by 118%, making Korea the number 6 market for exports.

Korean consumers value high quality, low-cost, healthy and convenient products. Strong historical ties between South Korea and the United States mean that Koreans generally view U.S. food products favorably and are eager to try new foods. SUSTA promotes all valued-added food products in this market. Because South Korea is so heavily dependent on imported foods, there are opportunities for retail, food service and food processing. This trade event offers a great opportunity for U.S exporters to showcase their products in an attractive market that also serves as a gateway into the region.

Participation Fee:

• Corner Booth - $1,476 (if you register and pay before December 21, 2018); $1,676 after
• In-line Booth - $1,325 (if you register after December 21, 2018); $1,525 after

Fee Includes:

• 9m² booth and standard furniture package
• Allowance of up to $1,000 for sample and literature shipment from a consolidation point in the US to the show (must use SUSTA’s official freight forwarder to receive this allowance)
• Interpreter service and one-on-one meetings with pre-screened buyers
• Market Briefing & Tour

Registration Deadline: February 21, 2019 (No refunds for cancellation after this date)

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

Event Surveys: You are required to complete two surveys for this event. Access your surveys by logging into your MySUSTAaccount.

Initial Survey: Available May 23, 2019 and due May 30, 2019
Concluding Survey: Available November 23, 2020 and due November 30, 2020