Market Focus: Mexico

Our southern neighbor is a popular market for SUSTA participants due its proximity, stable trade relationship with the U.S. and reliance on U.S. agriculture. During this webinar, learn from SUSTA's consultant in Mexico, Imalinx, about opportunities and trends for U.S. agriculture. 

Why Mexico?

• Mexico was the second largest export market for U.S. agricultural products in 2023, with total U.S. exports valued at $28.6 billion. 
• Mexico’s gross domestic product (GDP) grew by 3.2 percent in 2023, making its economy the 12th largest globally. 
• According to the Government of Mexico (GOM), 37 percent of Mexico’s population is middle class, with an aspirational consumer base keen to tap into new food trends. 

Mexico by Industry:

HRI: Mexico’s hotel, restaurant and institutional (HRI) sectors remains strong, particularly as Mexico continues to be a popular global tourism destination.
Retail: Mexico’s robust food retail sector remains strong, valued at $82.2 billion in 2022, and offers expanding opportunities for U.S. products.
Food Processing: Additionally, Mexico’s food processing industry is the second largest in Latin America, behind Brazil, making it a top market for U.S. food processing ingredients.

Interested in exploring Mexico further? SUSTA's Outbound Trade Mission to Mexico City and Monterrey is October 7-11.