Africa: A Strategic Export Market

Current Trends and Opportunities in a Diverse Continent

This webinar will provide U.S. agricultural exporters an overview of Africa and the major trends across the continent. The African Continental Free Trade Area (AfCFTA), formed in 2021, is bringing Africa together into a common market. But the continent is not a single market, and there are existing trade blocks, cultures and logistical corridors that must be considered if doing business in Africa.

This is the first in a series of webinars focusing on Africa. Next up: Southern Africa, Anchor of the African Economy

Speaker(s):
Richard Zurba, Director, Zurcom International Ltd.
Faith Okaalet, International Trade Advisor, Zurcom International Ltd.

In 2023, SUSTA began working with Zurcom International Ltd. to help Southern U.S. exporters tap into Africa. With a population of 1.4 billion, Africa is set to be one of the largest consumer markets in coming decades.