Influencer Marketing in Canada

Influencer Partnerships: Strategic Considerations for Planning and Execution

Influencers (content creators) continue to prove themselves as valuable marketing partners through their ability to contribute to authentic and impactful brand impressions that can drive business results. In this webinar, SUSTA's consultant in Canada, Argyle Public Relationships, will share insights into the state of Influencer Marketing in Canada: the strategic advantages, some best practices, and important considerations for building successful partnerships. This webinar will equip SUSTA members to answer: "Why, and how should I use Influencers within my marketing strategy?"

Topics covered in this webinar:

Identification: uncovering the right Influencer fit for your business

Partnership: navigating contracts, timelines, content production, and compensation

Measurement: how to track the right metrics and assess success

Presenter Biographies
Matthew Stradiotto and Benjamin Walters,
Argyle Public Relationships