Food & Beverage West Africa

The Food & Beverage West Africa Trade Show is the region’s largest industry event, attracting over 6,000 attendees annually in Lagos. It serves as a key platform for international businesses seeking to expand in West Africa, connecting them with buyers and distributors from countries like Ghana, Benin, Togo, Senegal, and Cameroon. With a rapidly growing middle class, urbanization, and evolving consumer preferences, demand for high-quality food and beverage products is increasing. Ghana and Nigeria, as major trade hubs, provide strong distribution networks for suppliers looking to enter the market.

For U.S. exporters, key opportunities lie in beverages, processed foods, condiments, and specialty ingredients, supported by the region’s expanding quick-service restaurant and hospitality sectors. The Trade Show offers exhibitors direct engagement with industry players through targeted B2B meetings and networking sessions, providing valuable market insights. Beyond showcasing products, participants gain access to regulatory guidance and strategic entry pathways, positioning themselves for long-term success in one of Africa’s fastest-growing consumer markets.

Participation Fee: $225

Fee Includes:

• Counter space (1m W x 1m H x .5m D) in the US Pavilion
• Reimbursement of up to $500 for sample shipping cost with proper documentation

Registration Deadline: April 10, 2025 (No refunds for cancellation after this date)

Industry Focus: Retail Products, Food Service Products, Ingredient, Organic, Natural/Health

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!