Colombia Inbound Trade Mission to America’s Food and Beverage Show

Colombia is the leading destination for U.S. agricultural exports in South America, followed by Chile and Peru. In 2022, the United States exported $3.7 billion in agricultural products to Colombia, which secured its position as Colombia’s top supplier of food and agricultural products. Colombia is the third most populous country in Latin America with 51 million inhabitants. In recent years, urban households in Colombia are becoming dual income, resulting in increased demand for processed food and shopping convenience. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products. The U.S.-Colombia Trade Promotion Agreement (CTPA) provides preferential product treatment for many agricultural goods.

Colombia is a fast-growing market for value-added food products. Surveyed retailers and food importers think there is significant potential for new products in all food categories. Healthy and ethnic food categories are especially new and fast growing. Organic food products are a new trend, and retailers are searching for the best suppliers.

This event is taking place in conjunction with the Caribbean and South Africa Inbound Trade Missions

Participation Fee: $8.33

Fee Includes:

• Pre-arranged matched one-on-one meetings with key buyers, importers, distributors, and/or brokers from Colombia

Registration Deadline: August 15, 2024 (No refunds for cancellation after July 17, 2024)

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.