Colombia: The Gateway to South America

SUSTA is hosting a webinar on Colombia, the 3rd most populous Latin American country (+52 million) and 3rd largest economy in South America. The country is the leading destination for U.S. agricultural exports in South America valued at almost $4 billion. The U.S. accounts for one-third of imported consumer-oriented products in Colombia, more than double of the second position in market share!

The webinar will include:

• Country overview
• F&B Market overview
• Best product prospects
• Market trends and opportunities
• Q&A 

More on Colombia: They have a Free Trade Agreement with the U.S., in force since 2012, allowing U.S. products to enter the market without import tariffs and removing barriers to the access of those products. The country has a significant ratio of upscale and upper-mid-class consumers that are targeted for processed foods, including imported and premium products. 

The Colombian economy had one of the best performances in the region during the Covid-19 pandemic and recorded the best economic recovery in South America. The currency devaluation of the U.S. dollar over the Colombian Peso, during this current mid-2023, favors imported products reaching the country.

For its market size, geographic proximity, and facilitation to the access of U.S. products, Colombia has great opportunities for U.S. suppliers looking to access South America.