TASTE U.S. PANTRY

1-21-2020

Consumer Sampling Program

Complimentary program offered by Foreign Agricultural Service, USDA / Market Access Program Partners

Get feedback from Canadian consumers about your product!

The U.S. Foreign Agricultural Service is offering a free sampling program at the National Women’s Show in Montreal. This show attracts over 27,000 middle to upper income consumers, predominantly women. The tasteU.S. Pantry will include display of your product, sampling your product & an electronic survey will be conducted with consumers to gain feedback on your product. The survey will include 5 customized questions where consumers will rate your product on Taste, Quality, Packaging, or any other types of questions pertinent to your product. There will also be a take-away brochure listing your product, website & store listings in Quebec (if available).

There is availability for 4 SUSTA companies; registration is first come, first served.

What products are eligible?

U.S. products with at least 50% U.S. agricultural content by weight.
Shelf stable products requiring no refrigeration

To register for this year’s program:

Complete the registration form and submit to Danielle@susta.org by February 5, 2020
In the form, you will provide one SKU to sample during the show. Electronic surveys will collect feedback about this product, and a report will be generated for you.
In the form, you may select up to 5 questions of your choice to have surveyed. Want to know what consumers think about the taste? packaging? price point? claims on the package? It’s up to you!

If approved, the next steps are:
Provide print quality logo (EPS or High-Resolution PDF)
Samples must arrive by February 28, 2020; Participation is free, but you must provide enough tasting samples to serve 2,000 people (ie. 1 jar of jam = 100 samples). Sampling supplies will be provided.

Shipping instructions to follow upon registration