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USDA Trade Missions and Trade Shows Newsletter

3-16-2022

Updates on Trade Missions & Shows

David White, Ph.D. | Director, Trade Missions and Shows
U.S. Department of Agriculture | Foreign Agricultural Service

Trade Missions:

USDA hosted its first in-person Agribusiness Trade Mission (ATM) in more than two years to Dubai, United Arab Emirates on February 16-20, 2022. The energy in the lead up to and during the ATM was high and enthusiastic, and the participation from the more than 40 U.S. agribusiness, Cooperator, state departments of agriculture, and state and regional trade group representatives demonstrated that our stakeholders are ready to get back out to promote trade and build relationships. Also, for the first time, the leadership of U.S. Agricultural Export Development Council (USAEDC) participated in USDA’s trade mission, as well as visiting with U.S. exhibitors and Cooperators at Gulfood. FAS Administrator Daniel Whitley kicked off the event and Secretary Vilsack led the ATM, which generated 300 business-to-business meetings and $7.6 million in reported 12-month projected sales, to date. Building on the success of the ATM to Dubai, Secretary Vilsack announced last week 4 additional USDA Trade Missions for 2022:

    • London, United Kingdom: June 20-23
    • Manila, Philippines: July 18-21
    • Nairobi, Kenya (including buyers from across East Africa): Oct. 31-Nov. 3
    • Madrid, Spain (including buyers from Portugal): Nov. 29-Dec. 3

Trade Shows:

  • USDA-endorsed Gulfood was held February 13-17, 2022 in Dubai, United Arab Emirates. This year Gulfood welcomed 4,000 exhibiting food and beverage companies from 120 countries, and 150 plus industry speakers. Attendance was up significantly compared to 2021. The USA Pavilion covered 5 halls including the World of Food, Meat, Poultry, Dairy and Pulses & Grains. In total, 96 U.S. exhibitors, 4 State and Regional Trade Groups, 3 State Departments of Agriculture and, 13 cooperators participated in Gulfood 2022. Highlights of the show included the USA Pavilion expanding into the Pulses and Grains hall and, for the first time, a cooking demonstration area in the USA Pavilion sponsored by cooperators and featuring celebrity chefs.

In addition to local buyers in the UAE, 70 FAS-sponsored buyers from the Gulf Cooperation Council countries, Egypt, Jordan, Israel, Morocco, Tunisia, Ethiopia, Kenya, Nigeria, Bangladesh, and other FAS Posts participated in Gulfood.

  • USDA-endorsed Food Ingredients China held in Shanghai, China has been postponed to May 31 - June 2, 2022 from its original dates of March 15-17, 2022.
  • USDA-endorsed Food and Hotel Hanoi held in Hanoi, Vietnam has been postponed to November 21-23, 2023 from its original dates of November 22-24, 2022. The biennial Food and Hotel Hanoi was a first time USDA-endorsed trade show in 2020. The 2020 show was cancelled due to COVID.
  • USDA-endorsed Asia Fruit Logistica held in Hong Kong has been moved to Bangkok, Thailand with the new dates of November 2-4, 2022. The show organizers cited Hong Kong and mainland China’s strict COVID-entry restrictions on inbound travelers as the reason to relocate.
  • Upcoming March/April USDA-endorsed Trade Shows
    • International Food and Drink Event, London (March 21-23, 2022) - *first time endorsed
    • Fruit Logistica, Berlin (April 5-7, 2022)
    • ANUFOOD Brazil, Sao Paulo (April 12-14, 2022) - *first time endorsed
    • SIAL Canada, Montreal (April 20-22, 2022)
    • Seafood Expo Global, Barcelona (April 26-28, 2022)
  • Travel Information/Updates: For international travel (e.g., to attend an international trade show), the best place for up to date travel information is the State Department’s websites for travel advisory (https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories.html/) and COVID-19 country specific information and requirements (https://travel.state.gov/content/travel/en/traveladvisories/COVID-19-Country-Specific-Information.html).
  • List of officially USDA-endorsed international trade shows in calendar year 2022: https://www.fas.usda.gov/topics/trade-shows.

Virtual Trade Events:

Kenya: The Connecting with Kenya’s Market Insiders Virtual Trade Event will take place March 28 – 30, 2022. Application period closed.

Canada #1: The North American Neighbors Sweets & Snacks Virtual Market Showcase will take place April 4 – 6, 2022. Application period closed.

Chile: The SaborUSA Virtual Trade Event will take place May 9-10, 2022. Application period closed.

Coming Soon

oBangladesh (June)

oCanada #2 (July)

oMalaysia/Singapore (August)

oCanada #3 (October)

oBrazil (November)