SIAL China 2025

China is a leading producer of food and agricultural products in the world and one of the top markets for U.S. agricultural exports. Despite China’s slower-than expected economic recovery in 2023, demand for U.S. agricultural and food products remain strong with imports of consumer-oriented products totaling $84 billion.

SIAL China is a legacy show for SUSTA and has been a key platform to deliver business opportunities for SUSTA companies. As the leading trade exhibition for premium food and beverage in China, SIAL China regularly attracts over 100,000 trade visitors.

Participation Fee:

• Corner Booth:$6,763; Early Bird Special:$6,563 (if you register and pay before December 19, 2024)
• In-line Booth: $6,133;Early Bird Special: $5,933 (if you register and pay before December 19, 2024)

Fee Includes:

• 9 sq. meter booth and standard furniture package
• Market briefing & tour
• Prearranged one-on-one meetings with Chinese buyers
• Interpreter for your booth (please request in advance if needed)
• Translation of company’s flyer or brochure (2 pages maximum for each company)
• Sample shipping of up to 100 lbs. gross weight (which includes the weight of all packing materials) from a US consolidation point to the show using SUSTA’s designated freight forwarder*

*Fresh/frozen/chilled products may be subject to separate allowances

Registration Deadline: February 19, 2025 (No refunds for cancellation after this date) 

50% CostShare: Apply now for 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.